Content Marketing

Did you know that 90% of consumers expect single-day responses to their inquiries? With technology advancements, especially in artificial intelligence (AI), consumers expect businesses to have timely responses, be transparent, and make search and discovery a breeze.

To uncover the latest consumer trends, we surveyed 700 adults in the U.S. and an additional 1,000 to understand their reactions to AI-generated search engines. Discover these insights and more in The Scorpion Pulse for Home Services...

The Federal Trade Commission announced that it would crackdown on the use of fake or misleading reviews that deceive consumers. A warning also accompanied the announcement for more than 700 companies that the FTC was watching their use of reviews.

While most local businesses aren’t on the FTC’s radar, it is a good reminder that honest and genuine reviews are key to success. If you’re using reviews as part of your marketing campaigns or showcasing them on your website, you want to make sure that

Online reviews play a big role in your efforts to get more leads and grow revenue, whether you want it to or not. Every day, consumers are reading online reviews to help make informed decisions on which small business to hire. They trust online reviews as much as they trust a recommendation from a friend or family member. While getting new reviews can be difficult and responding to them can be discouraging, when a small business can leverage the positive reviews and its responses, they can gain

If we’re not talking about Bruno, can we at least talk about the other characters in Disney’s Encanto and how their personalities and gifts exist in your workforce as well? Each character in the latest Disney hit has a unique storyline and important characteristics that are important to find in your employees. While this may not be the latest personality test, it’s a good way to understand what your employees need and how you can best help them thrive.

If you’ve gone this far into 2022 without